It has often been said that information gives you power, and that the most important currency in our culture today is information. As someone who has spent his adult life creating new information for strategic decision-making, I have certainly believed in and witnessed the power of information when it is accurate, timely, and well-used.
Over the [...]
displaying all posts tagged "Media Consumption"
How Do You Pursue and Capture Information?
Media Exposure, Addiction
I do a lot of research. The facts and figures from Barna surveys lead to a lot of conclusions, some of which are predictable, some of which are surprising, a few of which become controversial. One of the latter conclusions is this: media exposure has become America’s most widespread and serious addiction.
According to the American [...]
