George Barna is a professor at Arizona Christian University and leads the Cultural Research Center based at the university. His focus at ACU is worldview assessment and development, as well as cultural evaluation and transformation. He was the founder and leader of both The Barna Group (which he sold in 2009) and the American Culture and Faith Institute (which closed in 2018). He has also been the President of Metaformation, a research and communications company, since 2009.